The name Kritikal is composed of two hindi words Kriti - creation and Kal – tomorrow. Founded in 2002, KritiKal was the first student led startup from IIT Delhi. KritiKal is a technology design house creating technology and products which will be critical for applications and services of the future. The essence of KritiKal is captured in its Vision and Mission statements.

Our vision is "Creations for Tomorrow" i.e. to create technologies and products which will be critical for applications and services of the future.

• To be a leading technology design house providing solutions using embedded systems, computer imaging, algorithms and best engineering practices.

• To successively surpass ourselves each day: innovate continuously, be at the cutting edge and serve larger audience.

• To establish new benchmarks of financial success across industry, for the organization as well as for every employee and stakeholder.

KritiKal is an organization driven by its values. Some of our fundamental values include

• Honesty, Integrity and Legality are not negotiable. We have zero tolerance for lies and misrepresentations. We never act against letter and spirit of the law.

• Customer delight is the first priority. Making long term relationships is more important than short term financial gains. When we are consulted, we always tell what we believe is the best for customer, irrespective of any other considerations.

• We strive for excellence. We never settle for good. We keep on improving our work, until we are completely satisfied.

• Commitments are sacred. We make precise and accurate commitments. We never make commitments where expectations of the two parties are different. We give our best in delivering them. We strive to deliver more than what was committed for.

• We finish everything we take responsibility for. Achievement is in completing the job. Half done, even if done as best as possible, does not earn credit in our organization.

• Effective communication is half the engineering. Our discussions(technical or otherwise) are breeding grounds for new ideas. They bring teams on the same page.

• We welcome positive criticism. We take it with a healthy spirit. We criticize with a healthy spirit. We do it as part of our duties.

• When dealing with external organizations, we respect their values and culture in our plans and actions. We try to imbibe their best practices. We work with understanding of their weaknesses. We share our own values with them to create a win-win situation.