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The name KritiKal is a fusion of the Hindi words Kriti and Kal which mean - Creation and Tomorrow. Founded in 2002, KritiKal was the first student led startup from IIT Delhi. KritiKal is a technology design house creating technologies and products which will hone the applications and services of the future.
KritiKal is proud to be among very few companies in the world with strengths in both Embedded System Design and Real Time Computer Vision and Imaging Solutions. Strong associations with premier technical institutes like the Indian Institute of Technology, Delhi through its professors helps us bridge the gap between academic research and commercially successful technology products.
KritiKal provide product design services in the Embedded Space. Our expertise lies in System Architectural design & development right from requirements stage to market ready products. We have an impressive portfolio of product designs using FPGAs ; 8bit to 32 bit microprocessors; bus architectures like SPI, I2C, CAN, PCI etc; and Embedded Operating Systems like Linux, VxWorks, ThreadX etc.
KritiKal domain expertise extends to network routers, modems, telecom protocol firmware, cameras etc.
We also specialize in real-time video processing solutions for on-line applications along with our off-line video and image analysis solutions. This involves selection of Imaging Sensors, Cameras and Image Digitization Circuitry, Lighting, Placement , Mounting and the right processing platform for the Software Development and Integration with other Electronic or Electro-Mechanical Systems.
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Our vision is "Creations for Tomorrow" i.e. to create technologies and products which will be critical for applications and services of the future. |
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To be a leading technology design house providing solutions using embedded systems, computer imaging, algorithms and best engineering practices.
To successively surpass ourselves each day: innovate continuously, be at the cutting edge and serve larger audience.
To establish new benchmarks of financial success across industry, for the organization as well as for every employee and stakeholder.
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KritiKal is an organization driven by its values. Some of our fundamental values include - Honesty, Integrity and Legality are not negotiable. We have zero tolerance for lies and misrepresentations. We never act against letter and spirit of the law.
Customer delight is the first priority. Making long term relationships is more important than short term financial gains. When we are consulted, we always tell what we believe is the best for customer, irrespective of any other considerations.
Stagnation is death. Slow down is a disease. Continuous improvement is the only sign of good health. We evaluate individuals and organizations on the basis of their potential and growth rates.
In a globalized business environment, winner takes all. We only invest our time and money in opportunities where we expect to win against a global competition.
- We strive for excellence. We never settle for good. Good is the enemy. We keep on improving upon our work, until we are completely satisfied.
- Perfection is the result of small improvements everyday. Whenever we find any inefficiency or cause of discomfort, we work towards removing it. We take initiative.
- We realize the crucial importance of long-term and short-term goal setting. In each project or activity, we set short term goals. We work for short term goals, while keeping the long term goals always in view. Work on short term goals is a battle. Work on long term goals is the war.
- We put 100% in whatever we do. We don't just do. We do it like never before.
- Everybody has a duty towards himself. It is to realize one's potential. To realize one's dreams. To meet ones destiny. We don't compromise on that.
- Commitments are sacred. We make precise and accurate commitments. We never make commitments where expectations of the two parties are different. We give our best in delivering them. We strive to deliver more than what was committed for.
- Persistence pays. We persist. We never give up. Any crisis that doesn't kill us, will make us stronger, more immune and more competitive.
- We finish everything we take responsibility for. Achievement is in completing the job. Half done, even if done as best as possible, does not earn credit in our organization.
- Effective communication is half the engineering. Our discussions(technical or otherwise) are breeding grounds for new ideas. They bring the teams on the same page.
- If it is not documented, it is not done. We recognize the crucial importance of well organized, consistent and complete documentation in the success of any project.
- We speak from heart to heart. We believe in what we say. We say what we believe in. We say without fear of consequence.
- We welcome positive criticism. We take it with a healthy spirit. We criticize with a healthy spirit. We do it as part of our duties.
- Teams are avenues for multiplying individual skills. Team spirit is the urge to do what is best for the team. Individual success is in team's success. A team failure is failure of each individual in the team, irrespective of individual contribution.
- Opportunity is always in danger. We take calculated risks. We give our best shot and don't worry about the outcome. When in doubt, we follow our instincts.
- Any project or activity we do is a learning exercise. It is the responsibility of each team member to make sure that mistakes are not repeated within the organization again.
- We value time. Time is much more valuable than money. We respect our customers time as much as our own.
- We enjoy healthy competition. We play to win and fight till the end. We learn from our mistakes and celebrate success.
- In a knowledge economy, ideas are the currency. We acknowledge good ideas, whatever be the source. We embrace them and implement them better than the original.
- Discipline is an essential ingredient of success. We strictly follow the rules, regulations and guidelines established within the organization for its smooth functioning. We suggest improvements and give feedbacks to make them more effective.
- No one is bigger than the organization. Rules and regulations apply to everyone. In case of deviation, it is our duty to protest and correct the situation.
- We are optimists. Our cup is full of liquid at the bottom. It is full of vapors at the top.
- One person's freedom extends only up to where other person's begins. We respect everyone's freedom, including our own.
- We respect skills. We respect knowledge. We respect wisdom. And we respect honor of each individual more than anything else.
- Our organization is performance driven. It doesn't discriminate on the basis of sex, color, religion, caste, language, nationality or race. All performances, consistent with our values, are evaluated in terms of contribution to the mission statement.
- When dealing with external organizations, we respect their values and culture in our plans and actions. We try to imbibe their best practices. We work with understanding of their weaknesses. We share our own values with them to create a win-win situation.
- We always work towards meeting our social responsibility. Whenever feasible, we take projects of community importance.
- We believe that a good personal life is a precursor towards a great and rewarding career. We have our priorities right.
- We work hard. Party harder. Life is only once. We enjoy the whole of it.
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